In 1956, Putter Jarvis, fresh out of serving in the US Army, entered into a partnership with his father-in-law to assume management of The Morris Association, a small mutual insurance company operating out of Brownwood, Texas. The Morris Association was chartered in 1935 and provided local insurance needs for the citizens of Brown and surrounding counties. Under the direction of Putter as Manager and Bill as President, The Morris Association grew. However, due to the regulatory restrictions on where the company could operate, and what it could sell, its ability to fully serve its customers with life insurance products was limited.
In order to meet those needs, Putter and Bill formed Landmark Life Insurance Company in 1964, and it began business in 1965 by assuming the business of The Morris Association. Putter now served as President and Bill as Secretary/Treasurer. Landmark Life had much more flexibility in what products it could offer, as well as where it could sell. The company began selling life products across the state of Texas.
The company was also active in acquiring other Texas life insurers, with 17 of those acquisitions occurring in its first two years of business. Landmark has continued to grow by acquisition and has assumed over 50 companies and blocks of business.
Landmark now sells a variety of life insurance products and annuities, and holds licenses to sell in 34 states. The company works with independent producers to meet the needs of a growing customer base.
Landmark also serves as a third party administrator for other companies, and services approximately 400,000 customers across the United States.